With Halloween out of the door, the annual launch of the John Lewis Christmas advert heralds the start of the festive season for many people. First launched in 2007, the ad has usually attracted a lot ...

According to online bookmakers, OLGB Quality Street’s 1992 ‘Magic Moments' ad is the most popular Christmas campaign of all time.

The release of the John Lewis Christmas advert is a monumental event in the British calendar. In the years gone by, the retailer has managed to make its customers sob and laugh over their festive ads ...

University of Westminster provides funding as a member of The Conversation UK. This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, ...