Nike is planning to return to the Super Bowl after a 27-year hiatus, according to a recent resesarch note from an analyst.

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

Bluesky isn’t just another social channel; it’s a blank canvas for marketers ready to push boundaries. Don’t approach it with ...

Dunkin’s new velour tracksuits are a hit and Disney scores with “Moana 2”—plus, why it was a bad week for Roblox, LG and ...

Dentsu and Grey make exec moves, Deep Blue Sports + Entertainment teams up with a women’s sports talent management firm—and ...

The Dick Clark Productions executive producer writes about creating campaigns that allow influencers to shine.

The overwhelming majority of brands are going for laughs, most of them with celebrity-packed spots full of silly visual effects. Aliens are a popular theme—Totino’s, Doritos and cookware brand HexClad ...

Ad Age is counting down to Super Bowl LIX. In the days leading up to the game, which will air on Fox on Feb. 9, Ad Age will ...

The advertising business continues to grow despite increased competition from much larger rivals in the social networking ...

OpenAI and Perplexity will duke it out at a Super Bowl in which AI will play a bigger role than ever. AI will be heavily ...

Bradshaw and Norell’s ad “Abduction,” which features an extraterrestrial tug-of-war between an alien and a UFO fanatic over a ...

An animal trainer, animatronic designer and agency legal counsel are among those that Super Bowl LIX commercials couldn’t air ...