Not all watch brand sponsorships are perfect fits. But when Breitling became the official luxury watch partner of the Ironman triathlon in 2021, I just nodded my head. “Yep. That makes sense.” Four ...

View post: The Penultimate 'Landman' Season 2 Episode Is Streaming Sooner Than You Think In a first for professional football, the NFL has named Breitling its official luxury watch partner, ...

Forbes contributors publish independent expert analyses and insights. It’s summertime, and although that means less time watching the clock, there are still reasons to keep track of time, whether ...

Keep time with high horology’s most exciting new watches. Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more From afar, the watch industry ...