FoodBev Media

Fruit Shoot makes a splash into squash category

Britvic has expanded its offering under its Robinsons’ Fruit Shoot brand, which is entering the squash category for the first time. Debuting in two flavours, Berry Galaxy – a blend of strawberry and ...
FoodBev Media

Robinsons juice breaks through £100m sales barrier

Robinsons Fruit Shoot has broken through the £100m sales barrier, consolidating its lead as the largest Fast Moving Consumer Goods (FMCG) kids’ brand and kids’ favourite soft drink. As of June 2008, ...
Reuters

Britvic steps up U.S. Fruit Shoot roll-out as profits rise

LONDON (Reuters) - British soft drink maker Britvic said its Fruit Shoot drink was now available across the United States, a milestone in its drive to create international brands. The company, which ...
The Drum

Britvic launches Fruit Shoot ‘champion of the playground’ promotion

Britvic is launching its longest ever promotion this month with a Robinsons Fruit Shoot campaign created by BBH. The campaign, which will run for four months, is an on-pack promotion to encourage ...
Reuters

Britvic to step-up Fruit Shoot roll-out as sales rise

LONDON, Jan 23 (Reuters) - British soft drinks maker Britvic posted a 4.8 percent rise in first quarter revenue and said it would accelerate distribution of its troubled Fruit Shoot drink in the ...