When the countdown finally hit zero, Swift revealed the surprise: a brand-new vinyl, called "The Tiny Bubbles in Champagne Edition." The vinyls came in two color options: "under bright lights pearlescent" and "red lipstick & lace transparent."

Taylor Swift's website featured a gold countdown, exciting fans. The countdown ended with the reveal of her album, 'The Life of a Showgirl,' set to release on October 3. Previous countdowns revealed vinyl editions and promo photos.