Consumers’s attention spans are shrinking and frequent brand switching raises concerns for brands regarding loyalty and trust ...

New Delhi: Red Comet Films, part of the IJCP Group, has released a new digital ad film featuring Jim Sarbh for Mini cooper, ...

Gopal has joined TCPL from Kimberly-Clark where he was working as the Chief Information Officer for the APAC region. The ...

The TAM AdEx report on celebrity endorsements in 2024 found that nearly 50% of ads featured four celebrity couples—Akshay ...

Amogh Dusad, Head of Content, unveiled the lineup of more than 100 new shows set to launch in 2025, including returning ...

Catch Spices, one of the core brands of Dharampal Satyapal Group (DS Group), launched two new television commercials featuring Bollywood superstars Akshay Kumar and Rajpal Yadav.  The new campaign ...

The Indian experts feel that China is aiming to become the 21st-century superpower and this is possible by influencing ...

With a focus on ‘Accelerating India, Boosting Indians,’ both channels will provide in-depth, 360-degree analysis, offering ...

The panel may also highlight its concerns over disproportionate coverage given to crime and celebrity news at the cost of ...

Through tech integration, everyday transaction sounds were transformed into a musical composition, while augmented reality ...

The campaign conceptualised by Decathlon’s in-house team of sports practitioners, showcases individuals carving out time from ...

The Metaverse platform will offer virtual tours of the Triveni Sangam, live streaming of the Shahi Snan (Royal Bath), and ...