This year’s six new cultural shifts mentioned within Backslash show why human presence is becoming the new value signal.

To qualify, AI agents must demonstrate enterprise reliability, governance alignment and measurable, outcome-based performance ...

As part of the partnership, Etihad branding will be featured across McLaren racing cars across its Formula 1 and WEC teams.

The Refreshment Club's Alix Petit-Kece on why parts of the luxury industry are losing cultural relevance as the world shifts ...

Golin MENA has been appointed as the public relations agency for World Art Dubai 2026 for the second year, adding one of the ...

The Dubai Lynx Academies will return to Riyadh, Saudi Arabia on 20-21 April 2026, preceded by the edition in Dubai on 30-31 March 2026.

The new Nano Banana model in Google Gemini offers production ready specs, subject consistency and precision in language, all at Flash speed.

The BigTime campaign for Goody aims to reflect a new Ramadan culture that is shaped by mobility, distance and changing family dynamics.

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from February.

Ravi Rao steps into the CEO role with a mandate focused on growth execution, market expansion, and streamlining the region’s ...

Careem shares new details on the creative mechanics and community response behind its ‘Seeds For Gaza’ Ramadan initiative.

Turning Fanous into a car, inDrive connects communities in Egypt through its first Ramadan campaign in the market.