From cherished gifting traditions to cutting-edge mechanical mastery, Titan’s evolving story mirrors India’s dynamic consumer ...

The company has launched a new ad that draws on the idea that people often seek shopping, dining and entertainment ...

The beauty and fashion retailer will integrate its catalogue into ChatGPT and work with OpenAI on AI-native commerce ...

An industry first pan-India consumer research initiative to understand the emerging shifts and trends in rural consumer ...

With launch of Élan, Campus Activewearplans to expand beyond athleisure to tap the growing neo-casual footwear segment.

The venture has been launched against the backdrop of rapid technological change and the growing influence of artificial ...

She joined the company in December 2016 as VP of marketing, India, and rose to global VP of marketing for home and ...

Ditching celebrity endorsements, Adrenaline Rush leans on digital buzz to win India’s next-gen energy drink fans, says Diksha ...

Explore an in-depth Closeup case study on afaqs! covering marketing strategy, campaigns, innovations, and brand growth in ...

From a horror movie prop to a viral trend, Obsession's One Wish Willow is taking over Amazon, social media and brand feeds.

As per the reports, Publicis has resumed recommending the ad-tech platform after both companies addressed issues flagged ...

The campaign focuses on India's homemade pickle-making tradition and the role of mustard oil in the seasonal practice.