A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f.

General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail ...

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at ...

The cognac brand remade the NBA legend’s 2010 “Decision” — a reminder that “you can't make an omelet without breaking some ...

Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.

A campaign promoting the design partnership shifts from studio-shot imagery to a lifestyle-oriented visuals and storytelling ...

CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at Variety’s Future ...

The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ...

A partnership with the pro Fortnite player centers on a Cava Pass Challenge that looks to drive more people to the chain’s ...

Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director ...

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and ...

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every ...