But now, brands are celebrating Swift’s long awaited return with her 12th studio album by burning, not red, but orange.

JanSport Backpack brand JanSport took a humorous approach to its back-to-school campaign, Always With You. The brand’s campaign spots turn JanSport backpacks into “a singing, deadpan antihero belting ...

Swedish candy brand BUBS taps Burson for US expansion The agency will launch BUBS in the U.S. market with a 360-degree campaign.

The PR Week: 8.14.2025 - Ron Berkowitz, Berk Communications The founder and CEO of Berk Communications joins the podcast to talk about sports PR, from his early days working for the New York Yankees ...

The Kansas City Chiefs tight end is building his own brand and personality outside of the NFL and his superstar girlfriend, ...

A new kind of AI is empowering PR tools to perform complex tasks by themselves, eliminating many of the skills barriers that ...

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Corporation for Public Broadcasting comms head on ‘deeply painful’ organizational shutdown By Diana Bradley, August 08, 2025 Brendan Daly, who has led the nonprofit’s comms since 2021, confirmed that ...

The honorees will be celebrated at a gala dinner in New York City on November 20.

Why Miracle-Gro and Gabby Windey want gardeners to have a ‘Full Bush Summer’ By Eric Berger, August 05, 2025 Nadezhda Camperlengo, VP and head of social for Miracle-Gro’s creative partner The Martin ...

Longtime Southwest Airlines comms leader Ginger Hardage dies at age 70 Hardage, who was inducted into PRWeek’s Hall of Fame in 2015, passed away on Saturday.

Cracker Barrel’s rebrand: ‘Soulless’ or strategic? The chain’s simplified logo sparks debate among politicians and PR pros on social media.