This week’s Ad Spot highlights industry burnout, bold fragrance marketing, and an animated anti-bullying campaign.

India’s middle class grew at 6.3% annually from 1995 to 2021, reaching 31% of the population, and is projected to rise to 38% ...

The survey finds that 67% of young adults view Musk unfavorably, while 66% of Americans hold a negative opinion of Zuckerberg ...

The marketing campaign for Mere Husband Ki Biwi illustrated a blend of traditional and digital marketing approaches spanning ...

The talks come amid broader financial challenges for TGGG. The company has faced salary delays and layoffs over the past year ...

The agency will oversee end-to-end brand communication, spanning creative, digital, influencer marketing, production, and SEO ...

The agency is replacing its long-standing mantra, 'The Work. The Work. The Work.' with 'Do Big Things.' This marks the agency ...

Brands are acknowledging the broader spectrum of emotions associated with Valentine’s Day including celebrating love, ...

The key update involves advancements in AI-generated images, particularly for human characters. The improvements aim to ...

Aisle’s #FindAnkit campaign turned a relatable dating app moment into a viral sensation, blending humor and meme culture.

Nearly half of B2B marketers in India justify marketing spend to C-suite monthly, while the majority see value metrics as ...

Audiences watch an average of 18 films annually, with 75% preferring social viewing, while 42% acknowledge the influence of ...