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The Future of Strategy 2025: Where next? | WARC | The Feed

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We’re all lying flat now | WARC | The Feed

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B2B buying decisions driven by trust and values, finds research | WARC | The Feed

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Creative is biggest profitability lever, brand size top factor | WARC | The Feed

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Global ad growth forecasts upgraded on social media windfall | WARC | The Feed

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The Future of Media 2025: Three key trends | WARC | The Feed

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The end of content moderation and what it means for advertisers | WARC | The Feed

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Revolut & Chase: The retail media boom comes to banking | WARC | The Feed

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Les Binet on why long-term marketing matters in the age of short-termism

This interview is part of the Marketer’s Toolkit 2020. Download the summary report here. In this exclusive interview for WARC’s annual Marketer’s Toolkit, Les Binet – Group Head of Effectiveness at ...
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A focus on short-term marketing ROI ignores half of media returns | WARC | The Feed

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Grass-eating cows more interesting than 50% of global advertising | WARC | The Feed

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Behind Liquid Death's strategy to be radically entertaining | WARC | The Feed

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