James Franklin seems like he's ready to talk. Less than a week after being fired by Penn State, the longtime head coach is ...

The future of the game'A video is currently floating around on social media from Adidas in partnership with Lionel Messi, who ...

The Kraken have used the "Davy Jones hat" and a WWE-style championship belt to award an MVP each game. They have a new award ...

This week, Messi lit up the internet with a striking new pre-World Cup image that instantly went viral — one featuring several legends of the game, but not his long-time rival, Ronaldo. Even in the ...

Adidas and Lionel Messi have unveiled the second season of Messi+10, and in the announcement, Rodrigo Mora was highlighted ...

The NBA, WNBA and G League have extended their marketing arrangements with adidas, as part of an ongoing plan to align the ...

The first-time duo reconceptualizes a staple piece from each end, with the adidas Superstar sneaker and Avirex’s iconic ...

Modern sportswear brands can’t compromise on either fashion or performance. As Hoka and On Running gain ground, established ...

Catchpoint's report said Nike, Adidas are losing to competitors — New Balance, Under Armour, Hoka — when it comes to ...

The first collection is expected to debut in the second quarter of 2026 through select distribution partners and channels.

Anthony Edwards has picked up the mantle that Allen Iverson left behind. For all of Iverson’s athletic feats on the court, he was just as much talked about for his bad-boy image off of it. At just 24, ...

As time progresses further into the mid 2020s, the collective nostalgia for 2000s and even early 2010s culture only seems to ...