What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

By adopting a mindset centered on collaboration, speed, and specific campaigns, B2B teams can drive meaningful growth ...

Ashley Faus’ B2BMX 2026 keynote is focused on how trust is the one thing you can’t outsource or automate in the age of AI ...

There are tons of examples of content syndication in the broader media industry: Sony Entertainment has syndicated shows like ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

The power of marketing is real, and it can move markets and shape industries, but its impact is only as durable as the ...

Legacy B2B brands risk irrelevance without structural change. Expert Tiffany Lyman Otten shares three key strategies to fix ...

United Wholesale Mortgage sees this branding partnership as an opportunity to recruit workers in its home market in the ...

Master Gemini 3 Pro for real-time research with source links, then plan campaigns faster using its task split workflow to save hours.

Fathy wants Americans to know that there's more to see and do in Egypt beyond the antiquities of Luxor and Aswan.

Ecer.com states that the application of AI in foreign trade has evolved from a tool-assisted approach to full-process ...

For most of the last decade, marketing culture was obsessed with virality. Every brand wanted ‘the moment.’ The breako ...