An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

The comments, tweets and reviews your customers are posting about your products and brand can deliver hugely valuable insights for your business. Extracting both meaning and sentiment – the 2 key ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...

A client recently asked us to identify successful small businesses for a forthcoming campaign. A fairly simple requirement you might think and you’d be right at first glance. But on reflection, this ...