How Much Of Your Paid Media Budget Should Be Allocated To Upper Funnel?

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...
The Business Times

His grandfather built a food empire, now he’s aiming to build South-east Asia’s first enterprise AI giant

Korawad Chearavanont from Thailand’s CP family is riding the GenAI wave as he tries to turn Amity into an AI powerhouse Read ...

Inside India's Private Markets: VCCEdge and Candle Partners Release 17th Edition of India's Dealscape, Annual Deals Report 2025

VCCEdge, India's leading private market research platform, and Candle Partners, one of the leading homegrown mid-market ...
exchange4media

India needed an operating system for growth: Vivek Das as Madison launches MbrAIn

Vivek Das, Chief Digital Officer of Madison Media Group, says that the launch of MbrAIn addresses gaps in media planning, ...
MarTech on MSN

How to build lasting buyer momentum in B2B marketing

Connecting mental availability to buying triggers — not just short-term campaigns — is key to driving long-term engagement ...