Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

The Super Bowl is a mecca for more than just football. It touts the largest television audience of the year, more so than the Presidential Inauguration, Olympics, or Macy’s Thanksgiving Day Parade — ...

Super Bowl LIV is here. And what's the best part about the Super Bowl? The commercials. WWE superstar John Cena agrees. "I'm one of those guys who really looks forward to the commercials," Cena told ...

Super Bowl LIX saw the Philadelphia Eagles deny the Kansas City Chiefs their third straight NFL championship. The big game also let viewers see a whole lot of great commercials. This year was one of ...

Whether it's because of the actual football, the halftime show, Taylor Swift, or the best Super Bowl commercials, the Big Game attracts thousands of viewers around the world each year — and if you ...

Before we begin, let's take a moment to spotlight the greatest ad ever created for a Super Bowl ... Ben Affleck, Dunkin’ Obsessive and Oblivious Bostonian is one of the best commercial characters to ...

What worked? What didn't? We're sizing up all the ads from the Super Bowl here, from PuppyMonkeyBaby to the Seal seal Ben Affleck, Dunkin’ Obsessive and Oblivious Bostonian is one of the best ...

Since the NBA's spike in popularity years ago, brands have worked with basketball players to help sell their products. From Penny Hardaway's Nike ad back in the 1990s to more recent campaigns, like ...

In an unsettled time, the most effective commercial messages are all about reassurance, togetherness and entertainment. So that may help explain why — at a time when every fresh news alert seems to ...

Super Bowl Sunday is one of the greatest days of the year — and not just because of football. It also serves as one of the best days for food and all-around entertainment. With well over a hundred ...