The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen ...

The rapid rise of generative AI (GenAI) is unlike anything we've seen at the intersection of technology and media since the creation of the Internet. Some of the initial use cases for GenAI have been ...

Marketing has evolved quite a bit over the past few decades. Hardly anyone opens magazines or newspapers anymore; today, it’s ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

Maxfusion and Magic Hour are each courting brands to use AI-powered user-generated content, instead of partnering with real ...

Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...