In an MRSI session, marketers discuss how sensory differentiation can be a durable edge for brands. A satisfying click, a familiar aroma or a distinct texture can anchor memory and trust ...

MUMBAI: If taste had a strategy and smell could sell, brands would already be halfway to market glory. At a Mumbai session titled “Winning With The Senses: How Sensory Science Drives Market Success”, ...

Introduction Body image disturbance (BID) is a complex construct that includes cognitive-affective, perceptual and behavioural characteristics, influencing how people perceive and feel about their ...

Background Outdoor play promotes healthy development in children, fostering physical, social and cognitive growth. Play ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Unlike conventional BI tools that wait for queries, Agentic Business Intelligence (BI) represents a fundamental shift in ...

Learn practical HYPERLINK tips, from dynamic sheet links and navigation buttons to XLOOKUP row jumps and tidy anchor text for client reports.

The advantage of Python is that you can apply operations to larger datasets with hundreds, even thousands, of data points ...

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