Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...
Launching Smart Play with a trio of Star Wars sets makes sense on a number of different fronts. Obviously, Star Wars Lego ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...
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