As someone who never wears makeup, Madison Azevedo, 26, knew she wanted to embrace her natural beauty on her big day. But she ...

The strategic effort paid off: Within seven minutes of launch, POV Beauty pulled in $1 million in sales. Related: I’ve Helped ...

From embracing natural beauty to the internet’s enduring crush on Joe Keery, the Hollywood creative reflects on her time on ...

Aaron Rowbury's wife joked that he should use his "mortician skills" to get their daughter performance ready — and he was up to the task Aaron Rowbury/TikTok When Aaron Rowbury's wife suggested he use ...

From drugstore hair color to making her own lip balm, the star makes her own beauty rules. Liz McNeil is an Editor at Large at PEOPLE, where she's worked for over 30 years. Jeff Lipsky Ask some women ...

Pamela Anderson is embracing her natural beauty and inspiring so many others in the process. The Last Showgirl actress went makeup-free while attending Paris Fashion Week in September 2023. The ...

When it comes to creating a flawless makeup base, we’re often inclined to stick to the routine that works. But learning how to apply foundation to mature skin might make a world of ...

Whether you’re after beginner-friendly tips or can play with shading like a chiaroscuro painter, an easy eye makeup look is one less thing to worry about in a day filled with deadlines and endless ...

Photographed by Julien Martinez Leclerc, styled by Rae Boxer. Hair by Olivier Schawalder, makeup by Peter Philips We may receive a portion of sales if you purchase a product through a link in this ...

We’re almost a month into fall, and while we’d expect Black women to start transitioning into lighter, more cool shades, the exact opposite is happening. The hashtag “toasty makeup” has garnered over ...

You’re probably not cleaning your makeup brushes, sponges and puffs enough. Ideally, these tools should be cleaned every couple of weeks if you use them regularly. Makeup, oils and dirt can quickly ...