Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

There's a puzzling split between how consumers overall feel about the economy and how they're acting, how much they are spending overall. Normally spending and feelings go together. Not right now.

Background Hand-rolling tobacco (HRT) remains more affordable than factory-made (FM) cigarettes in the UK, which could ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

There's a puzzling split between how consumers overall feel about the economy and how they're acting, how much they are spending overall. Normally spending and feelings go together. Not right now.

Most consumers say they prefer to receive brand communications from retailers via email, according to recent research from Bluecore. The report was based on data from a survey conducted in July 2016 ...

Background The landscape of tobacco and nicotine delivery products has rapidly evolved with the introduction of electronic nicotine delivery systems (ENDSs) and oral nicotine pouches (ONPs).

In every recession marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying the marketing successes and failures of dozens of companies as ...

More than one-third of consumers (37%) say they most often abandon an online shopping cart because they decide at the last minute that the purchase is too expensive, according to a recent report from ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Objective To examine whether a multicomponent commercial fitness app with very small (‘micro’) financial incentives (FI) ...

Background For people whose stroke risk would be reduced by taking a long-term oral anticoagulant (OAC), it is important to implement effective strategies to support medication initiation, adherence ...