Finally, a late contender for the most controversial rebrand of 2025 was the renaming of the Kennedy Center as the Trump and ...

The official logo for the renamed Trump Kennedy Center retains the same design as it did with the previous name, showing a ...

The world may be focused on the 2026 Winter Games, but preparations are already underway for Utah's second Olympics and ...

Carmaker BMW has unveiled a logo for its newly launched standalone brand BMW Alpina, dedicated to high-end performance ...

It’s really brought people together,” he said, “because everyone seems to not like it.” The logo has been controversial at best, widely panned at worst. It’s designed with a blocky font that mimics ...

If high school taught you anything, it’s that you shouldn’t copy someone else’s homework. But tell that to the long, storied ...

Logos are everywhere. They’re printed on your shirt, stamped on your morning coffee cup, and glued to your phone. We interact ...

Bikaji Foods International Ltd has launched a new brand logo as part of its identity refresh, combining Rajasthani heritage ...

To close out the year, Fast Company asked seven design experts to choose one rebrand that—for better or worse—will be ...

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

Now, it seems, the company's realized its mistake. At CES 2026, Dell revealed that it's bringing the XPS brand back and ...

Audi has announced its new Formula One team name and logo ahead of its entry to the sport in 2026, rebranding from Sauber. In 2022, Audi confirmed it would enter F1 for the first time from 2026, ...