A new year is an opportunity for a fresh start! Everybody is rested after their year-end break and full of enthusiasm and positive expectancy. A good time to review and update the marketing activities ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

Compress the promise. Every micro-moment starts with a single-sentence value proposition the brain can process at a glance: ...

What will high-performing content look like in 2026? Experts share how to adapt, lead, and prove the value of human ...

AI is the lever in healthcare marketing priorities as CMOs at Kaiser Permanente and CommonSpirit focus on digital and ...

GMAT/GRE is optional, but preferred. A limited number of scholarships are available and preference will be given to students who submit their GMAT/GRE scores. Learn more by clicking Application ...