Ford is reworking its future around what customers are actually buying, stepping away from cost-heavy electric bets that no longer add up. Ford shifts focus toward affordable trucks, vans, hybrids, ...

Amid Ford’s shift away from making large electric vehicles, the automaker is adding a new product line to find a home for its batteries. Ford said Monday that instead of scuttling plans to build the ...

Production of the all-electric Ford F-150 has come to an end. But the next one will be an extended-range electric vehicle, or EREV. The high-power generator will enable 700+ miles of range, Ford said, ...

The aptly named Ford Expedition isn’t made for solo hiking; it was crafted for adventuring with the whole family or team. Revamped for 2025, the fifth-generation Expedition is more capable and packed ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How is the legendary automaker Ford Motor Company (NYSE: F) ...

For two years, Ford Motor Company’s global chief marketing officer, Lisa Materazzo, has been working on fresh brand strategy. She called the close examination of the company’s strategy “a mandate” and ...

Ford has recalled over 20,000 vehicles due to a battery issue that could lead to crashes, fires or injuries, according to the automaker. Ford, which also owns Lincoln, is recalling 2021-2024 Lincoln ...

Ford is rolling out a new dealership design, 'Ford Signature 2.0,' to create a more welcoming, hotel-like experience. This new approach emphasizes hospitality and lower sales pressure, based on ...

Ford Motor Company is recalling 1,448,655 vehicles over an issue with the rearview camera that safety regulators say could increase the risk of a crash. According to the recall notice, posted Oct. 13 ...

Ford is packing up and will soon move to its new headquarters a short drive down the road. The automaker announced it is moving from its current location – dubbed the "Glass House" – in Dearborn, ...

Ford is recalling 1.9 million vehicles globally, and 1.45 million in the U.S. Ford has previously been fined for not recalling swiftly enough. Ford warranty payments as a percentage of revenue are on ...

Is the time finally coming? Will we see the electric Ford Bronco we’ve been waiting for? Is it a major rebranding? After deleting every post on its Instagram page, what is Ford up to? Is Ford teasing ...