Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Everything from AI-generated videos of celebrities to fake online pharmacies are being used to try to dupe consumers ...

Social media drove more purchases than ever on US retail sites in November and December, according to a new report from Adobe ...

Social media audiences are more skeptical than ever, forcing marketers to rethink AI use, influencer strategy, and how ...

The social media landscape is changing fast — here's how brands can show up, get noticed and stay ahead this year.

Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

OpenAI plans to introduce ads for ChatGPT users who aren't paying for the premium version. The company announced Friday that ...

To start, OpenAI plans to test advertising for sponsored products and services at the bottom of relevant responses in ChatGPT ...

We asked Diane McClaskey, a pharmacist with Citizens Memorial Hospital, to help us vet supplement ads. Dietary supplements are not regulated by the FDA. “So they don’t go through the rigorous testing ...

ChatGPT will soon start showing you sponsored products or services if they’re related to your conversation. In an ...

OpenAI says ads will not influence ChatGPT’s responses, and that all ads will appear in separate, clearly labeled boxes directly below the chatbot’s answer. For instance, if a user asks ChatGPT for ...