Starbucks (NASDAQ: SBUX), with the success of its Unicorn Frappuccino, has become one of a handful of companies that have managed to master the art of capturing public attention. Call it car-crash ...

Unicorns have appeared in stories since time began. Almost always, the mythical creatures are described as having some magical power. These powers change depending on who’s telling the story. Here are ...

Unicorns (sadly) do not exist, but Unicorn Frappuccinos do. Last week, rumors floated around on social media that the magical drink might be coming to Starbucks, and the company has finally confirmed ...

The company has a limited-time hit, but it may also have found a new audience. The Unicorn Frappuccino joins products like KFC's Double Down (the sandwich that used fried chicken as bread), Tacos Bell ...