Community releases industry outlook as brands shift from one-way blasts to meaningful, two-way relationships Companies ...

Magoom research: Western remote sales tactics fail in CEE. SaaS success depends on live contact and deep localisation to build trust.

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

Experience 36-hour 10DLC approvals, AI-driven personalization, and seamless automation with DMText — elevating SMS ...

Abstract: With the rise of multimodal content (such as text and images) in online product marketing, sentiment analysis techniques face increasing demands for accuracy and versatility. However, ...

AI is the lever in healthcare marketing priorities as CMOs at Kaiser Permanente and CommonSpirit focus on digital and ...

This evolution marks a shift in the role of marketing teams. Instead of managing workflows, they’re designing strategies.

Rocket CRM has announced developments in its marketing automation capabilities, reflecting broader trends in how organizations coordinate communication workflows, manage engagement processes, and ...

Nicole German, who heads up marketing for HSBC’s B2B business, says while the fundamentals of marketing remain the same as ...

NASCAR commissioner Steve Phelps will resign at the end of January, he announced Tuesday. His departure comes amid fallout ...

As Kenya cracks down on unsolicited marketing, businesses must choose between risky shortcuts and privacy-first trust ...