Watch as a group of British school boys tries General Mills' Trix cereal for the very first time! From their surprised ...

The breakfast cereal aisle is experiencing a blast from the past that's making cash registers ring. Market reports reveal ...

General Mills is scheduled to report fiscal first-quarter results before the market opens Wednesday. Here is what you need to know. SALES: The maker of Trix cereal and Nature Valley granola bars is ...

Cupcake icing and sports drinks — in all their crayon-like colors — are the final frontiers for Nick Scheidler's team. Scheidler leads product development at Walmart's Sam's Club, which in 2022 ...

As pressure grows to get artificial colors out of the U.S. food supply, the shift may well start at Abby Tampow's laboratory desk.On an April afternoon, the scientist hovered over tiny dishes of red ...

General Mills was ahead of the curve when the company announced it was taking artificial colors out of some cereals a decade ago. Just two years after that announcement, in 2017, the artificially dyed ...