Coldplay is reaping the benefits of an alleged cheating scandal that rocked the world and produced instant-classic memes. For the uninitiated, the seven-time Grammy-winning band's July 16 concert in Boston was the site of the infamous kiss-cam moment that went viral,

From baseball mascots mimicking the moment to couples re-enacting it live on kiss cams, the trend is sweeping concerts, sports arenas, and social media. Originally a meme-worthy clip, it’s now a pop culture juggernaut,