Walmart is testing ads in its new AI shopping agent, Sparky. The effort could lead to the monetization of chat experiences, ...

Walmart (WMT) may bring advertising to its Sparky shopping tool as it explores additional uses for its agentic AI search ...

Walmart is testing ads in its new AI shopping agent Sparky, signaling a future where chatbots drive online retail.

The retail giant has been quietly exploring ad formats with select advertisers, according to a report from the Wall Street Journal, citing people familiar with the matter. One format called "Sponsored ...

Walmart on Monday debuted its 2025 holiday marketing campaign, which lifts a page from the world of Dr. Seuss, per a press release. The effort extends a “Walmart. Who Knew?” messaging strategy ...