The video of a cheating couple caught on a kiss cam at a Coldplay concert was created by a Belmar woman who had no idea she would create a sensation.

Last week, her video went viral when she captured Byron and Cabot jumping away from each other after being featured on the kiss cam at a Coldplay concert.

Country star Luke Bryan referenced the viral Coldplay Kiss Cam incident involving CEO Andy Byron during his July 17 concert, joking about attending with secretaries.

Fans Recreate Viral Coldplay ‘Kiss Cam’ Moment on Stadium Screens | Vantage with Palki Sharma What began as an awkward moment at a Coldplay concert has taken on a life of its own. The viral clip featuring Astronomer CEO Andy Byron and Chief People Officer Kristin Cabot—who tried to hide from a kiss cam—has now become a pop culture reference.

Jimmy Fallon, Seth Meyers, Jon Stewart and John Oliver all made cameo appearances during Monday's "The Late Show with Stephen Colbert."