Matt Rife rose to fame on TikTok and Netflix, faced criticism for taboo jokes and made headlines for a recent E.l.f.

E.l.f. Cosmetics issued a statement on Instagram following backlash for featuring controversial comedian Matt Rife in the beauty brand's most recent ad campaign ...

There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief ...

While Sydney Sweeney's American Eagle ad campaign may have seen its time of the day on the internet, a new and fresh out of ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

Makeup brand e.lf. cosmetics has been slammed for its ad starring a comedian who has previously joked about domestic abuse.