CELH expands its sugar-free lineup with HYDRATION powder, targeting evolving wellness trends and new market growth.

CELH rides rising lifestyle trends with bold innovations, shelf gains and the Alani Nu boost driving energy market share.

The flavor explodes onto your tongue up front. The pineapple and coconut are sweet but tangy. The bubbles give you a crisp ...

Liquid Death, the popular canned water company, confirmed to USA TODAY it will begin selling an energy drink in January 2026.

Citi initiates coverage on energy drink maker Celsius with a Buy rating and $55 target, citing strong long-term growth ...

Celsius's acquisition of Alani Nu is strategically sound, but integration and distribution execution risks remain. Read what ...

Known for its death-metal-inflected marketing, the company hopes to break into the bustling energy category with a less ...

Suntory has launched a new variety pack of -196 vodka seltzer with dual-flavor options, and Celsius has introduced two ...

Liquid Death announced its entry into energy drinks last week. Just Drinks explores what the move means for the business.

With the release of Sparkling Energy, the edgy brand known for its tagline “Murder your thirst” will expand into its fourth ...

Demand for multifunctional drinks has prompted energy drinks and shots manufacturers to embrace trends that reach a broader ...

Celsius has been consistently posting gains in terms of the percentage of total U.S. retail sales dollars (including ...