In 1925, J.C. Penney bought 120,000 acres in Clay County, Fla. He envisioned an experimental farming project and a final home ...

JCPenney is ramping up for back-to-school this year with fresh styles – and some new help from the big merger earlier this ...

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, J.C. Penney” positioning that has boosted ...

J.C. Penney has announced it will be spending more than $1 billion in the next few years to try to revive the more than 120-year-old department store chain. The company emerged from Chapter 11 ...

J.C. Penney has a new brand called Hope & Wonder that will donate 100% of its profits by creating collections around important cultural moments, starting with Black History Month.

After two years of refocusing, relaunching and adding new private brands, J.C. Penney is at it again, this time introducing its first men’s denim lifestyle collection, called Mutual Weave.

Here, J.C. Penney must maintain a level of product quality with its apparel offerings to prevent its customers from potentially defecting for certain clothing items offered by cheap competitors.

J.C. Penney is supporting its deals-focused campaign with social media, online video, email and in-store signage. Spanish-language ads will appear on other streaming services.

Stores on the closure list include the J.C. Penney at the Shoppes at Bel Air in Mobile, Alabama, Sikes Senter in Wichita Falls, Texas, and Elm Plaza in Waterville, Maine.

As for J.C. Penney, the Del Amo Fashion Center store would make its final move to its current location on the south end of the mall next to Sears during a major remodel of the mall that began in 1968.

J.C. Penney Co. Inc. will shutter stores in Roanoke County and Christiansburg in a round of 138 closures nationwide. BOB BROWN/Times-Dispatch From staff and wire reports ...