Nike, Kim Kardashian

Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women
Nike partners with Kim Kardashian's Skims shapewear brand: 'We're incredibly excited'
The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim Kardashian's shapewear brand Skims.
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
Kim Kardashian's SKIMS partners with Nike on new activewear brand NikeSKIMS
SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.
Kim Kardashian set to launch new Skims brand in partnership with Nike
Kim Kardashian is taking her shapewear brand into the big leagues. The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims.
Nike, Kim Kardashian set for major SKIMS collab
Kim Kardashian teams up with Nike for NikeSKIMS, a body-contouring activewear brand blending style, performance, and innovation.
America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims
The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in Spring 2025
Nike’s New Brand With Kim Kardashian’s SKIMS Aims To Champion Women & Inclusivity
The best of both worlds will come together thanks to Nike's cutting-edge technology, which keeps world-class athletes comfortable and performing their best, matched with SKIMS' laidback style and inclusiveness.
Nike partners with Kim Kardashian's Skims for new women's athleisure brand
Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better compete with upstart brands.
Kim Kardashian gives Nike’s flagging business a swoosh
Nike’s ambassadors have been modern gladiators such as Michael Jordan, Tiger Woods and Roger Federer. But Skims has quickly become a formidable business. Five years into existence, it makes more than $1bn in annual revenue.
Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
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Nike launches brand with Kim Kardashian’s Skims
Now, it includes tapping into the power of Kim Kardashian. “Nike and Skims share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power ...
The Business Journals2d
Nike sees $5B market cap boost with launch of NikeSkims brand
Nike's new brand collaboration with Kim Kardashian and her shapewear brand Skims opens the footwear giant to the female activewear sector it has struggled to break into, amid domination from ...
Yahoo Finance5d
Nike’s Kardashian Partnership Fuels $6.7B In Market Gains
Nike and Kim Kardashian’s shapewear company Skims announced Tuesday they are teaming up for a new line of activewear for ...