Matt Rife rose to fame on TikTok and Netflix, faced criticism for taboo jokes and made headlines for a recent E.l.f.

E.l.f. Cosmetics issued a statement on Instagram following backlash for featuring controversial comedian Matt Rife in the ...

Beauty brand e.l.f. cosmetics faces backlash. Their new ad stars comedian Matt Rife and drag queen Heidi N Closet. Rife's ...

There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief ...

It's worth noting that Matt Rife and YouTuber Elton Castee have been pursuing ownership of the Warren home for a while now, ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

Comedian Matt Rife have made waves not for a new stand-up exclusive, but for venturing into the world of the supernatural.Matt Rife recently purchased the infamous home of paranormal ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

On Monday, the brand dropped its latest ad. It featured Drag Race royalty Heidi N Closet alongside controversial comedian, ...

A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past ...

A popular budget beauty brand has responded after it came under fire for featuring a comedian who joked about domestic ...