E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

Season 12's Miss Congeniality breaks down her new e.l.f. Cosmetics commercial, meeting Judge Judy and why she wants to guest ...

Beauty brand e.l.f. cosmetics faces backlash. Their new ad stars comedian Matt Rife and drag queen Heidi N Closet. Rife's ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

Social media users criticized e.l.f. cosmetics this week for featuring comedian Matt Rife in new ad campaign, citing his ...

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury ...

E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife as “schmarnes”. The legal-themed advertisement builds on a Superbowl 2024 ...

COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His ...

The makeup ad received backlash after featuring comedian Matt Rife who, in the past, has joked about domestic violence.

Rife stated in an August 2024 interview with The New Yorker that many domestic violence victims reached out to him and told him that they found the joke funny. Then he told the media outlet that not ...