Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

Kendrick Lamar’s Drake-baiting was a smokescreen – his Super Bowl show represented a righteous nation baring its teeth ...

Trendy prebiotic soda brands Poppi and Olipop are beefing online. But which one is actually better for you? We asked a ...

Olipop has raised $50 million in its latest funding round, valuing the company at $1.85 billion. The prebiotic soda startup ...

The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...

Here's what to know about the Poppi vending machine controversy, including how it started and what the brand owner has said ...

Allison Ellsworth, Poppi's co-founder and Chief Brand Officer, recently addressed the backlash her company has been receiving.

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

A&W is jumping on the old nostalgia train with a summer release aimed directly at those who fancy the delicious flavors of a ...

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

A marketing stunt involving $25,000 Poppi vending machines has backfired spectacularly for the prebiotic soda brand — and its competitor Olipop is reaping the unexpected benefits.