CMOs may have one of the largest technology budgets in the company, but they are not focused on technology. They are focused on transformative growth. Frustratingly, our industry is fixated on product ...

Join Kate as she talks with Dr. Cheryl Robinson, Founder, Creative Renegade Media and Contributor, Forbes, about definitions of success, the common thread among successful women, medical gaslighting ...

The 99th Macy’s Thanksgiving Day Parade will be full of larger-than-life balloons, floats and balloonicles, but one float is making a splash for its extra small size. Goldfish is back with “The ...

As we enter Q4, a traditionally busy time for food and beverage brands overall, the industry is wrestling with changes in consumer buying habits, particularly among the coveted Gen Z/Millenial ...

The programmatic advertising industry is at war with itself. Prebid has unilaterally implemented bidder-specific Transaction IDs, claiming privacy protection. The IAB Tech Lab fired back, calling it a ...

Every major shift in ad tech triggers a race for control. The rise of artificial intelligence is no different. This time, the prize is data. As AI becomes the foundation of ad targeting and ...

The Q3 2025 IPA Bellwether Report arrives at a delicate time, as the market slowly regains its footing after a period of hesitance. There’s a palpable sense of cautious hope in the air, suggesting ...

Today on Modern Marketing and Measurement, we sit down with Michael Kaminsky, co-CEO of Recast, to learn how incrementality, experimentation, and media mix modeling combined can finally bring ...

Music tourism has become a booming market. What was once a niche interest has transformed into one of the most powerful drivers in global travel. Travellers aren’t just looking for new destinations, ...

How has it been seven years since we last saw Doris and Edward, the Heathrow Bears?! Fans of the adorable duo may recall they traded a staycation at their Sunny Days Retirement Village home in favor ...

Marketers spend a lot of energy optimizing impressions that happen on couches and phones. But many commercial decisions—where to eat, what to try next, where to apply—are made out there, in motion. In ...

In this episode of Modern Marketing and Measurement, Becky talks with Alexia Nakad, VP of Brand and Commerce Media at LiveRamp, about how data collaboration and clean room technology are transforming ...