Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV ...

Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge.

Most sell-side curation deals appear in line with typical SSP take rates and resemble how publishers have long done business ...

Meta teased new ad optimization offerings as it touted solid Q1 results. It also hyped its AI agents and its launch of a ...