DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

With retail media networks poised to overtake television advertising with projected spending of $177.1 billion in 2025, the question arises: Will this emerging channel transform marketing, or is the ...

VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia ...

The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a ...

Sony Electronics Singapore has called for a pitch for a PR agency. The incumbent is BlueCurrent, part of the Omnicom Group and a sister agency to FleishmanHillard. The remit covers key products under ...

Brands typically showcase heartfelt narratives that emphasise family, unity, and cultural heritage for Lunar New Year. Ads often feature familiar motifs such as reunion dinners and the giving of red ...

More than 50 companies—about 30% of Japan’s Fuji TV Network’s sponsors—have pulled their ads from the network following allegations of sexual misconduct involving former J-pop idol and TV host ...

There have been many transitions in the ad industry over the last 40 years. Those old enough will remember the transition into ‘desktop publishing’ (DTP) where manual layouts turned into blueprints ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

Ogilvy has hired Emma Wilkie, former managing director of the precursor to Warc, as executive director for global creative excellence. Wilkie will be based in the UK and will report to Liz Taylor, ...

Leo Burnett Taiwan achieved success at both Spikes Asia and Cannes Lions in 2024, winning two gold Spikes, two bronze Spikes, one gold Lion and two silver Lions for ‘Paper Organs’. The campaign broke ...