As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global ...

Articles written by Stuti Jalan ...

Not every pet parent follows wellness brands or influencer pages, and awareness needs to travel beyond the urban scroll zones. A few Pawflix reels alone won’t rewrite deeply entrenched habits—but they ...

The curtain fell on the Cannes Lions International Festival of Creativity 2025 yesterday, marking a strong showing by Indian ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...

Our weekly roundup of the latest appointments and account wins news from JioStar, Madison Media Plus, Grandeavour ...

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the first benchmark to measure the true creative instincts of large ...

Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.

Aalap Desai is a notable exception in the advertising world, where ideas often eclipse the people who create them. He is recognised not only for his creative genius but also for his profound belief in ...

The anti-algorithm movement: Authenticity as our new imperative True personalisation isn't just reflecting a user's preferences; it is understanding the human desire for growth, challenge, and ...