Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in ...

The future belongs to brands that can transform transparency from a marketing catchphrase into a living value, says the CMO ...

Hareesh Tibrewala and Mihir Karkare, co-founders of Mirum India, have launched a new venture, Meru Life, which is focused on ...

Campaign’s take: Kinetic Green’s latest TVC for the E-Luna takes a high-voltage ride down memory lane—only this time, it's ...

By leveraging PWR Chain, the media company is tackling piracy, enhancing engagement, and unlocking new revenue models through ...

Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.

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The Advertising Standards Council of India (ASCI) has signed a memorandum of understanding (MoU) with three online gaming federations while partnering with them. The online gaming industry bodies ...

Our weekly roundup of the latest appointments and account wins news from PR Professionals, NP Digital India, Brand Talkeez, ...

PNB MetLife’s brand ambassador, cricketer Smriti Mandhana, then emphasises how such aspirations can be secured with the PNB ...

Recently appointed as VaynerMedia's first president, international, Krzastek tells Campaign about evolving client ...

With its first global repositioning in 30 years, the Omnicom Group’s creative agency is shifting from ‘The Work’ to campaigns ...