Williams secure first title sponsor in five years

Williams land Atlassian as new title sponsor in F1 comeback boost
The Williams Formula 1 team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.
Williams secures huge new Atlassian title partnership deal
Williams has announced a new title partnership deal with software company Atlassian that it describes as “the biggest partnership deal in Williams’ 48-year history”. Atlassian is an Australian
Williams lands historic sponsorship deal with Atlassian
Williams has just secured its biggest sponsorship deal ever, teaming up with Australian software giant Atlassian. From the 2025 season, the team will officially be known as Atlassian Williams Racing, marking a major shift in the squad’s branding and financial backing.
Williams and Atlassian Announce Title Partnership to Form Atlassian Williams Racing
Williams Racing and Atlassian are thrilled to announce a long-term title partnership that will usher in a new era for the iconic Formula 1 team as Atlassian Williams Racing.
F1 Racing Team Williams Finds Sponsor 'Saviour' As It Signs Atlassian as Title Sponsor
After five years without a title sponsor, British Formula 1 team Williams Racing has struck a landmark deal with Australian software company Atlassian. The partnership, announced ahead of the 2025 season,
F1 Team Announces Huge Title Sponsorship Deal As New Name Revealed
Williams Racing has rebranded as Atlassian Williams Racing following a record-breaking title sponsorship deal.
Williams F1 secures record-breaking title sponsorship deal with Atlassian — biggest in team’s history
Williams Formula 1s sponsorship deal with Atlassian comes just ahead of the 2025 car launch on Friday and the F175 livery reveal at Londons O2 Arena next week.
Williams signs up Atlassian as long-term F1 title partner
Williams Racing has announced a landmark long-term title partnership deal with Australian software and service management giant Atlassian.
You got a fast car and I want a Jira ticket to the F1: Atlassian becomes Williams Racing name sponsor
Atlassian’s branding will feature prominently on the FW47 race cars driven by Alex Albon and Carlos Sainz for the 2025 season
Formula 1: Williams Secures New Title Sponsor Ahead of 2025 Season
Williams has received a significant boost ahead of the 2025 season after landing a title sponsorship deal with Australian software company Atlassian.
Williams secure first title sponsor in five years with Atlassian
The team becomes Atlassian Williams Racing, with the software company also stepping in as the team’s official technology partner and official collaboration software partner, and
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Watch: Huge Williams milestone for new Carlos Sainz F1 car
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Williams pins F1 ‘comeback plan’ on Mike Cannon-Brookes’s Atlassian
Mike Cannon-Brookes is the latest Australian billionaire to muscle into Formula One, with his software juggernaut Atlassian ...