Williams F1 introduces new title partner

Williams F1 Team Confirms Name Change with Huge New Partnership
Williams Racing has announced they are changing their name to Atlassian Williams Racing thanks to a new long-term partnership with Atlassian. Known for being t
Williams F1 introduces new title partner ahead of 2025 season
They will also have a new title partner whose branding will be prominently featured on that livery. Today Williams announced that software company Atlassian is the team’s new ti
Williams ‘steal’ of major F1 sponsor ‘p***ed off’ Ferrari
Claire Williams has recalled the time Ferrari were left “p***ed off” after missing out on a major sponsorship deal to their F1 rival. Back in 2014, Williams secured a multi-year title sponsorship deal with Martini that resulted in a full rebranding of the car, which was decked out in the brand’s famous white, blue and red colour scheme.
Williams F1 team renamed following partnership deal
Williams Racing's Formula One team has a new name after it agreed a major partnership deal. The Grove-based team has announced a long-term title partnership with Atlassian, a provider of team collaboration and productivity software.
F1 team reveal NEW NAME in major announcement
A Formula 1 team have announced a major change in an official announcement, following a huge off-track signing. Williams head in to the 2025 season hoping to drag themselves away from the back of the grid, with the exciting driver pairing of Carlos Sainz and Alex Albon looking for a car that can give them regular points-scoring finishes.
F1 Team Announces Huge Title Sponsorship Deal As New Name Revealed
Williams Racing has rebranded as Atlassian Williams Racing following a record-breaking title sponsorship deal.
Formula 1: Williams Secures New Title Sponsor Ahead of 2025 Season
Williams has received a significant boost ahead of the 2025 season after landing a title sponsorship deal with Australian software company Atlassian.
Atlassian becomes title sponsor of Williams F1 team
The Williams Formula One team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.
Jacques Villeneuve lands new F1 role alongside Jenson Button at Williams
Jacques Villeneuve has returned to Williams F1 as an ambassador alongside fellow world champion Jenson Button and three-time ...
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F1 champion officially signs for new team
A Formula 1 champion has landed a new role with his former team, in a stunning new contract announcement. Williams are ...
James Vowles interview: 'The day I'm happy with Williams F1 progress, hit me'
James Vowles sits down with Mirror Sport two years into his Williams Formula 1 project to discuss how his task of awakening the sport's sleeping giants is going ...
Williams pins F1 ‘comeback plan’ on Mike Cannon-Brookes’s Atlassian
Mike Cannon-Brookes is the latest Australian billionaire to muscle into Formula One, with his software juggernaut Atlassian ...
Lewis Hamilton picks sides in Serena Williams' feud with Drake that exploded at Super Bowl
Lewis Hamilton has reacted to Serena Williams' shock appearance during a Drake 'diss track' at the Super Bowl.
Perfecting Honda’s 2026 F1 powertrain is “not so easy,” says racing boss
The North American road racing season kicked off in fine form a couple of weekends ago with the annual Rolex 24 at Daytona.