The face behind Duolingo's blockbuster marketing campaigns said virality comes with a human cost. Zaria Parvez, who announced ...

Duolingo’s senior global social media manager, Zaria Parvez, has left the company, the company confirmed to ADWEEK. Her last ...

CMO Today spoke with Parvez about her past five years, her decision to leave and her experience with the anxiety that comes ...

Zaria Parvez entered Duolingo’s Pittsburgh headquarters for the first time in September 2021 and spotted a human-size green and orange owl costume slumped on an empty table.

Brand marketing isn’t what it used to be– and that’s a good thing. Forget perfectly polished ad campaigns and product-focused messaging. The most successful brands online today are acting less like ...

This is the handiwork of Zaria Parvez, Duolingo's global social media manager, who's currently in her first job since graduating with a B.S. in advertising from the University of Oregon in 2020.

At Duolingo Inc., Zaria Parvez runs the show when it comes to the East Liberty-based edtech company’s social media presence. Parvez first joined the company in Pittsburgh as a social media ...

Parvez's team has a surprisingly simple tool for building trust: the word “pineapple.” When someone disagrees with an idea or needs some space, they can drop that word.

One of Chen's duties at Duolingo is to place parameters around the content that his Gen Z colleague, 25-year-old senior social media manager Zaria Parvez, creates for Duolingo's viral TikTok account.

As Parvez continued to create content, she turned Duo into a character — an unhinged owl that pressures people to complete the app’s daily language lessons and on the side, flirts with Dua ...