Understand that B2B sales cycles are longer and involve many people, so focus on building relationships and offering custom ...

In practical terms, all of this means that the B2B brands that win in the agentic era aren’t necessarily the ones with the ...

Each year, B2B Marketing conducts a survey of the UK’s leading client and agency-side marketers on the trends they’re focusing on for the year ahead. David Rowlands, head of content at B2B Marketing, ...

Iris’s Matt Gully argues that B2B is stepping out of the shadows as the lines with consumer-facing brands blur. And with that, expectations are rising. The Drum’s B2B focus explores. More businesses ...

Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

The marketing, sales and finance functions are critical to the success of a business. Yes, I’m aware this isn’t a life-altering discovery. However, I think we can agree that clear alignment between ...

The business-to-business marketplace is infinitely more complex, and therefore, more challenging, than most of the business-to-consumer verticals. This reality extends into search marketing as well.

The move away from third-party cookies is said to help ensure ads are relevant and minimize the data shared with websites — but the specifics are still a little up in the air. As the 2022 deadline ...

Planning for each year in recent memory begins with this directive from management: “You’ll need to deliver more stuff with fewer resources.” Sometimes this message is accompanied by: “Oh, and you’ll ...

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...