We're witnessing a fundamental restructuring of where power lives in B2B marketing, says Linkedin's Jessica Machalani.

A CMO survey gives conflicting messages about data, marketing activities, and the use of AI in the modern marketing function.

But if you skip the process, you don’t learn. You lose touch with the intelligence – the full context. And then you can’t ...

The shift toward earlier shopping also reflects economic caution. According to Deloitte’s 2025 Holiday Retail Forecast, total ...

MarTech investments are delivering record ROI in 2024–25, with AI, automation, and CRM integration driving measurable revenue ...

Data has no intrinsic value. It should be shaped, structured and interpreted before it becomes actionable. The journey from ...

With AI agents taking over execution, Netcore’s Rajesh Jain says the next wave of CMOs must blend creativity, technology and ...

The post-purchase experience is fast becoming the new marketing frontier. For years, it sat squarely in operations — a ...

As the global non-profit industry body MMA Global, Inc., rebrands to the Marketing + Media Alliance (MMA), MMA South Africa ...

The MMA rebrand involves a clear mission, new visual identity, modernised brand architecture, and continued investment in marketing science.

MMA Global, Inc., the global non-profit industry body, has ushered in a new era as the Marketing + Media Alliance (MMA), ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...