Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the tech giants that will reap the rewards. By Alex Weprin Senior Editor 2025 ...

As platforms fragment and performance metrics tighten their grip on creativity, agencies heading into 2026 are being forced to confront a deeper question: is speed becoming a substitute for thinking?

Every industry has its moments of pause, brief and rare windows where the pace of change eases just enough for us to see the road ahead with sharper clarity. For media and advertising, 2026 feels like ...

In 2026, hair color is no longer about transformation, but about revelation. Gone are the days of rigid or overly dramatic effects: in their place are techniques that respect natural texture, skin ...

In a digital – first world, print advertising found a steady footing in 2025. Brands across categories used newspapers to experiment with format and visual story-telling, proving that print still has ...

Artificial intelligence-powered creative testing is reshaping how brands evaluate ad effectiveness, offering faster, broader insight at scale. Jari Koister, CTO of Insights at Kantar, said this shift ...

This is read by an automated voice. Please report any issues or inconsistencies here. From major campaigns to the upcoming big game, advertising agencies are at the forefront of many major multimedia ...

Andrew today takes a look at the Creative Sound BlasterX G6 - the sound card that works with PC, Xbox one, PS4, Nintendo Switch and more! Is it worth the £130 (£110 on offer at time of publication) ...

Three in four (73%) B2B marketing decision makers say the future of advertising in 2030 and beyond will have increased reliance on artificial intelligence for generating creative, which was the top ...

70% of respondents say meaningful insights spark effective ideas, showing that the strongest campaigns are those where data sharpens strategy and creative brings it to life. LG Ad Solutions, a global ...

Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...